If your business has been sagging a little bit lately and you aren't sure what you can do to give it a little kick start, customized, reusable shopping bags might be all that you need. These bags offer your business a variety of benefits that make them an incredible investment. However, you need to make sure you design them properly and give them out at the right time.

Why Invest in These Bags?

There are a variety of reasons that your business will immediately benefit from investing in customized and reusable shopping bags. These benefits include the ways they

• help decrease plastic bag investment and waste.
• promote a greener agenda for your business.
• increase customer loyalty.
• advertise your business and its name.

Reusable shopping bags increase customer loyalty because they inspire people who are looking to live in a more environmentally sound way. They will appreciate your dedication to the environment and will come to your business over others that still use only plastic bags.

In a more practical way, simply owning your customized bags is likely to inspire shoppers to want to use them. As a result, they'll be more likely to come to your shop, especially if you offer a discount for using them. Remember that sales and discounts like this encourage customer loyalty.

What to Include on Your Bag

When you are designing your customized shopping bags, you need to include a variety of information on the bags to help make them effective as an advertisement. Remember that your bags are working double duty as a walking advertisement and make sure to include the following information on them:

• business name
• logo
• contact information
• engaging visual information (such as shop hours or a mascot)
• information about the discount earned when using the bag

Make your bag attractive by using easy-to-read fonts (such as Helvetica or Frutiger), warm colors, simple contrasts, and attractive image separation. Avoid crowding too much information on the bag by spacing out the information in a way that takes advantage of space and the shape of the bag.

When to Give Them Out

While it's a good idea to sell these bags (to increase your profit), you should also consider giving them out in specific circumstances. This will help increase customer loyalty and widen your advertising spread. Good times and reasons to give out your customized shopping bags include

• a grand opening or reopening.
• as a reward for customer loyalty.
• during holiday seasons
• when your company makes a mistake on a customer's order

Following this simple process will help create reusable, custom bags that your customers will truly enjoy. Don't be afraid to vary things up a little bit based on your needs.