Delivering packages of your products to your customers provides a valuable opportunity to make a connection with each customer. Using unique ideas for your packaging can help you reinforce your brand and create memorable experiences for all your customers and clients. Here are some ideas you can use to transform a plain box of merchandise into a true shopping experience. 

Say Thank You

There's no better way to make a customer or client feel appreciated than by saying "thank you." Consider having custom thank-you cards printed for all your orders. The cards should be bright and colorful and feature your company logo and name prominently. You may even want to add a coupon on the back of the card that entitles each customer to a discount on a future order. The most important aspect of this concept is that each card should be hand-signed by someone in your company. This personal touch goes a long way to showing each customer that you are willing to take the time out to thank each and every person your company does business with.

Make Every Delivery A Gift

You can turn every delivery into a gift by placing your products in gift bags or boxes. The bags and boxes can be reused, making them a practical and fun addition to every order. For larger items. consider having a local print shop create gift bows with your company name or logo on them for a fun finishing touch. Adding your thank-you cards to merchandise packaged as a gift creates a fun marketing opportunity that is sure to be remembered by customers.

Pack Some Confetti In Each Box

Consider more environmentally friendly alternatives to packing peanuts and plastic bubble-style packing materials. Packing confetti is available in a wide range of colors and it is biodegradable, giving you a festive and responsible way to pack fragile items for delivery to your customers. Choose a signature color that is featured in your business logo to start branding everything, including your company's packing materials. Coordinate the confetti with your gift bags and boxes to create a cohesive look for all your packages.

Say It With A Stamp

Make sure your customers know your packages when they see them. Adding a large stamp of your business logo to each box makes it easy for customers and clients to find your items in a large shipment. With time, people will begin to associate your boxes with quality merchandise and the fun packing ideas you use inside each box.

Work with local suppliers and vendors (such as those from Commonwealth Inc) to come up with customized options for your business, and put a little fun into every package your company sends out.