If you are the new business on the block, you will need to use some heavy-hitting marketing tactics to get customers in your door. Since you are newly established, many will not be aware of your existence, so you will need to work harder at advertising than businesses that have been around for a while. Here are some methods that you can use to help boost your visibility around town, enticing people to stop on in and take a look at the wares or services that you are offering.

Newsprint

Printing an advertisement in the local newspaper can help generate an interest in your business. Use a picture to show what the establishment looks like so that people who see the advertisement may recognize the building that you have occupied. Have a special or coupon available to help entice newcomers to come visit.

Vehicle Advertising

You can purchase car signs to be used to advertise around town. These moving billboards will get the word out in different areas. A magnetic sign can be placed on a vehicle and moved to a new one, when needed. You could also get permanent car signs placed on the back windshield, if desired. Using a car sign is a great way to boost your customer base. Make sure that you have the name of the company listed clearly, along with a phone number or the address of the establishment.

Billboards

If you have the funds to do so, consider renting space on a sign in the area near the establishment. Larger billboards will be seen by many people as they travel through the area, and they can be extremely beneficial in bringing in new business. When you see a vacant sign for rent, consider the area where it is located to decide if the proper clientele would be seeing the sign in that area. If the demographics match the business you are promoting, call the owner of the sign space to get the process moving.

Trade Shows

If there are any trade shows that match the material you are selling or servicing, sign up to have a table at the show to promote your business. You could bring along some promotional material such as brochures or videos to be watched. You can give away some free samples or coupons along with a business card with the number of your establishment, so that people will come by and take a look in their free time. Expos such as these are a great way to promote a new business while meeting some of the neighborhood business owners and customers.